Public Affairs EPR Bullets
Duty Description
- Produces public affairs internal/external products supporting (commander) priorities, (# AF), (MAJCOM) & HQ AF msns
- Conducts interviews/authors articles; supports 8K base personnel/65K population via web & social media platforms
- Provides alert photography/official evidence documentation for SFS, OSI & safety/fire agencies' formal investigations
- Schedules, produces, shoots & edits official, operational, training, educational, historical documentation photographs
- Staff photojournalist for (Your Base) public website, print/web publications and social media platforms
- Provides vital command information to a base-wide audience of 10K Airmen, civil servants and tenant organizations
- Crafts news and feature products for internal/external audiences in support of wing/AF/DoD priorities and campaigns
- Produces and accessions imagery for historical documentation; accomplishes studio photography for base customers
NCOIC
- Crafts public affairs internal/external comm. products supporting commander priorities, GA ANG, AMC & USAF
- Executes community engagement activities; develops community relationships; collect and analyzes public feedback
- Establishes effective communication planning and advises wg leaders and Airmen on PA policies and guidance
- Sprheads leading-edge social media strategy, creates content & disseminates vital info to 1460+ Airmen and civilians
Performance Assessment
- Assumed NCO duties of hi-vis section; managed 185 social media posts for 12 wks--100% product continuity
- Assumed NCO duties of hi-vis section; managed 50 PA events across the wg--enhanced wg image & community rel
- Attended 6 hr Linda.com photo tng; improved/learned advanced techniques--shared knowledge amongst peers
- Attended bullet-writing seminar; increased writing skills--mentored unit supervisors on eval/dec preparation
- Augmented PA for ACC Agile Flag exer; published 50 photo/videos-- showcased new USAF trng strategy globally
- Authored 32 stories/produced 217 products; over 4M page views--emphasized base mission to US/IT audience
- Authored article f/ CTIP; emphasized human trafficking awareness & reporting--upheld SecDef zero tolerance policy
- Authored SFS Raven feature f/women s history month; produced # photos/article--lauded by base leadership
- Authored social media content for FW/CC, CV, CCC; communicated cmd priorities--wg mission reached 28K
- Base web content manager; updated 120 SP sites/30 portal pages--kept wing synchronized w/msn info/policies
- Brilliant PA! Coord'd 3 local parades; showcased AF pride/professionalism--bolstered community relations
- Captured coalition air drop ex; demonstrated interoperability to 185K--173d Army leadership: "Invaluable!"
- Captured Jade Helm 17; combated negative press w/ msn success story/imagery--codified US jt special warfare capes
- Collaborated on NYC engagement plan; refined goals/objectives--ensured msn success despite 45% budget cut
- COMREL SME! Updated 3 pgm continuity binders/org'd 29 electronic files; increased COMREL output 20%
- Coor'd HCC Induction ceremony; procured location & setup seats/sent invites--strengthened ties btwn base & lcl ldrs
- Coor'd PA efforts for USAF/USA/ITAF exercise; enhanced global influence--showcased partnership to >185K
- Coordinated 371 PA assignments f/ 11 Amn; ensured coverage of 67 msn partners--nested with AMC strat comm plan
- Coordinated 814/876 operations workorders; ensured 100% performance accountability--justified PA manning
- Coordinated Ebola training documentation for 18AF; 138 images provided HHQ w/AF med response progress
- Coordinated strategic video for ADC; published by NGB-- informed mil & political stakeholders on ADC importance
- Created leading-edge SM strategy, chronicled 165AW & ADC missions, increased global reach by 325%
- Creatively conducted 30+ "holiday shouts outs"--enhanced deployed Airman morale and communication w/family
- Dedicated 12 hrs to HTML coding courses; developed trng for 15 PA Airmen--improved technical expertise
- Delivered hands-on-tng to 10 new Amn in UGT; increas'd office productivity--flawless PA spt to 11k base mbrs
- Developed electronic/online publication routing site; virtualized 33 workflows--saved 200 man-hours per year
- Display'd exceptional ldrshp capes; mentor'd 7 Amn--guidance directly contributed to 2 AMC-lvl annual PA tm awds
- Driven to learn/perform duties outside AFSC; self-taught broadcast/video abilities--enriched web content/production
- Earned 1st & 3rd place USAFE Media Awards; demonstrated skill level ability--set benchmark for MAJCOM
- Edited 100+ photos/articles for JB CHS website/paper; caught 300+ errors--accurate msn doc for 32K+ wkly
- Enhanced AFSC skillset; completed 450 hrs of photojournalism trng--fully prepared to deliver AF messages
- Escorted 35 cmty ldrs on 437AW Orientation Flt/tour--showed AF mobility msn; AMC/CC's #1 outreach pgm
- Expertly doc'd Gen Everhart visit; produced article/322 photos ft AFwide--showcased AMC ldrshp involved w/ Amn
- Expertly documented HQ events for task force ldrshp w/300 photos; pictures enhanced morale for dplyed team
- Facilitated 6 base tours for civic leaders and JROTC; highlighted 165th Airmen-- bolstered COMREL 350+ people
- Facilitated media interview prep for Arctic Challenge; empowered NCO for PA TDY--coverage reached 25M
- Flawlessly executed PA ops plan for SECAF/CMSAF/CODEL visits--ensured world class installation support
- Flawlessly executed photo spt for SECAF/CMSAF/CODEL visits; produced quality coverage--reached 7M
- Forged new methods w/civic outreach OIC; saw significant rise in support for Wg/CC's honorary CC program
- Fully certified BRM tech; completed CBTs/80 hrs hands-on training--policy support to installation leadership
- Generated 23 task force command products; daily news/hi-vis displays kept ldrs updated for strategic outlook
- Guided civ ldrshp base tour; dedicated 20 hrs f/base tour--6 Lilac princesses/1 queen familiarized w/SERE
- Guided Memorial Day comm plan; generated highest MAJCOM audience interaction--praised by USAFE/PA
- Guided RCs on 2 Department of Justice records searches; consolidated results--no court/litigation case delay
- Highlighted multinational deployment; accentuated DoD-wide--promoted US commitment to regional stability
- Identified PA policies and procedure shortfalls; revised work center SOPs and OI--ensured 100% msn continuity
- Implemented manhour accounting system; tracked 2,155 hrs f/14 personnel--justified manning in WW PA study
- Key mbr in FW EMS conversion; transferred templates, created security gps--averted PA breaches/violations
- Lead planner for AF Birthday; mngd 10 hi-vis events from HBO to Yankees--poised for success in #1 US city
- Led 14 mbr doc tm f/ Air & Space Expo; highlighted rapid global mobility capes--products reached 2.6M+ audience
- Led 165 PA UEI prep; ensured compliance with all MICT & IGEMS items-- rcv'd zero deficiencies in UEI Capstone
- Led 17-person staff during Chief vacancy; directed Wg/CC's vision for PA--seamless transition in critical msn
- Led 3 base tours; highlighted JBCHS mission/professionals--bolstered community relations for 63 visitors
- Led 5 member photo and video section as NCOIC during ORE; retained 100% ops--all msn requirements met
- Led Black Eye Campaign messaging; products featured at AF & USAFE levels--bolstered violence awareness
- Led Black History Month imagery project; imagery highlighted heritage awareness--strengthened total force diversity
- Led bullet/memorandum trng for 20 Airmen; gave prior PME instructor insight--laid foundation for future ldrs
- Led coverage f/165thAW short-notice deployment to Europe; 40+ products released-- received nat. news coverage
- Led KC-46 groundbreaking coverage/AETC CC visit; coord'd w/2 agencies--reached 17M/headlined AF news
- Led Memorial Day comm planning; generated highest MAJCOM audience interaction--praised by USAFE/PA
- Led official portrait and alert photography tng schedule; ensured pipeline Amn msn ready--100% on-call ready
- Led Open House pre & post coverage; directed 6 Amn/1K images/5 articles--30K visitors, reached 192K pers
- Led PA for 628 CES/OSI; captured imagery of 3 MRAP vehicles for investigation--critical spt for $2M legal hearing
- Led PA office relocation; implemented equipment & accountability SOP-- 100% accountability for $60k+ equipment
- Led sq outprocessing automation; created 35 workflows--slashed mbr outprocessing time 35 hrs to 5 hrs/85%
- Led tm coverage f/ readiness ex--produced video/photo/print f/ HHQ--validated readiness & Jt capes to US Congress
- Managed 165th AW Mobile App; streamlined comm. for wg and prof. orgs.-- lauded as wg strength during UEI
- Managed 43 OPSEC/safety queries--enabled damage control during NPTU drill--PA rdy for nuclear incident response
- Managed alert photo expectations; honed process w/SFS & FW/CV--provided critical photo investigation spt
- Managed off base events e-publication; edited 1.5K briefs--disseminated information to 10K US/IT members
- Managed release authority; oversaw publication of 870+ products-- resulted in 100M reached & $2.6M pub. to ANG
- Managed tng day curriculum; coached 12 PA mbrs on photo procedures during medical ex--fostered PA development
- Marketed Jt articles to HHQ; 4 stories sent to official AF facebook--over 1,900 likes, 100 shares w/in 24 hrs
- Maroon Excavator WIT PA lead; executed PA insp objs--scenarios vital to 17 Amn's readiness--team msn rdy
- Maximized wing outreach; 43 stories featured in hometown media--bolstered US support for OCO, NATO msn
- Mentored first term Amn; prepared 286 mbrs w/ social media practices/web etiquette--reinforced AF OPSEC posture
- Mentored new Amn w/ interviews; planned/setup spot f/ Thunderbirds video--promoted 1st JBC Air Expo since 2000
- Mng'd as unit POC f/ AF media contest; prepped/submitted 15 multimedia products--team garnered 3 high-lvl awards
- Orchestrated ofc trng plan; alligned trng objectives w/ CFETP and CAF--fortified prof dvlpmnt f/ 13 Amn/ofcrs/civs
- Organized 50 Airmen for NFL Draft 3-day mil appreciation event; mbrs honored on nat'l TV to 45.7M viewers
- Organized CSAF luncheon w/25 Airmen from tri-state area; highlight of 3-day visit--CSAF lauded "Fantastic"
- Organized! Created comprehensive database for ComRel events; saved 10 man hrs/month--seamless transition
- Overhauled 6 EOC response books/rewrote 13 scenarios; improved media release process/saved 50+ man hrs
- PA lead for Golden Knights Air Expo routine; provided internal/external coverage--reached 90K in attendance
- PA NCOIC for Sentry Savannah exer; executed publication of 370 products-- marketing value $39k to ADC mission
- PA warrior; drafted rules on public release--ensured respect for sensitive detainee ops mission in Afghanistan
- Processed deployers in ex PDF line; briefed 250 mbrs on SM/media engagement--prepped Amn w/DoD web policies
- Produced 643 images for base alerts; photos ready in 24 hrs--evidence supported family advocacy/SFS msn
- Produced year-in-review video; featured unit cohesion and mission ops--rec'd high praise from state leadership
- Promoted hometown heroes; 9 articles headlined in US/IT publications--showcased Airmen's stories globally
- Provided 300 media reports to ldrshp; educated CCs on Wg's image in local news--SA key to decision making
- Provided invaluable PA guidance/info to leadership during annual wing exercise--ensured clear comm & msn success
- Publicity chairman for Aviano Red Cross; advertised 2 base-wide events--garnered 1K volunteers/participants
- Published 350+ photos/videos/stories; showcased 165th and ADC operations-- 5M+ global engagement
- Reformatted weekly PA publication; reduced editing time 20 hrs/month--increased mission efficiency by 50%
- Responded to 3 acft noise complaints; resolved within 72 hrs--improved base & lcl community engagement
- Responded to acft noise complaint from NC TV station; resolved in 24 hrs--improved base relations to lcl community
- Revitalized wg social media pages; developed bi-weekly man on the street posts--garnered 3K new followers
- Served as Hurricane Irma CRT NCOIC; led 4 productions/8 CC updates--enabled safe/timely evac of 90K population
- Showed F-16 potential in CAS role; pushed 31 stories/11.8K images--strengthened case for multi-role fighters
- Skilled liaison; linked Airmen to civic and media engagements across 3 states--minimized tyranny of distance
- Sole PA f/ JTF-B ex; produced 32 media pkgs--images promoted regional cooperation & security among 3 continents
- Spearheaded journalism tng for 8 Amn; sets example for peers--Diamond Sharp winner w/in 4 mos on station
- Spearheaded new wing msn rollout comm efforts; showcased vital strat capabilities--actualized FW/CC vision
- Steered 2 wing-wide classified msg incidents; sanitized 210 TBs data/590 sys--averted surety intel disclosures
- Steered media trng for Army Baltics deployments; trnd 100 soldiers--SACEUR praised positive WSJ/AP cvg
- Steered violation clean-up; provided fix actions--secured personal identifiable info (PII) of 5.2K base Airmen
- Strategic thinker; created key PA retrograde plan--office prepped for transition to Afghan communication lead
- Streamlin'd Nat'l Anthem singer prgm; work'd w/AF Band to screen prsnl performing on TV--ensured positive image
- Streamlin'd quality assurance process; decreas'd product review time by 30 mins--increas'd ofc efficiency 20%
- Streamlined Community Relations processes; created/revised 20 request forms--training time reduced by 50%
- Streamlined process for singer requests; followed/upheld AFI for proper procedures--lauded by AF Band & AMC PA
- Subsidized staging mgmt; destroyed 1.7K boxes of historical records--safeguarded info from unlawful release
- Supervised off base events e-publication; edited 1.5K briefs--disseminated information to 10K US/IT members
- Synergized total force; employed recruiters/ANG Wg/87 ABW for public engagements--elevated nat'l outreach
- Train'd 3 new amn on alert photo doc; certified/signed off 36 upgrade tng tasks--increased section efficiency by 33%
- Trainer/Certifier; provided expertise and mentored public affairs troops; resulted in 100+ high quality PA products
- Uploaded 1K images to base social media sites; increased following by 1.6K--expanded global reach by 300%
- Validated ofc visual requirements; revamped photojournalist equipment toolkits--garnered $31K tech refresh
- Validated ofc visual requirements; secured $18k for new equipment-- increased deployment readiness by 200%
- Wrote 13 articles; 10 published on AMC.mil/AF.mil/DoD websites--educated 4M+ audience on JB CHS msn